Thought Leadership
Authoring thought leadership is an excellent way for a business to cement its brand in the eyes of peer companies and potential customers alike – but for a business without its own in-house content and marketing team, carving out the time to pitch, plan, draft, and edit a publishable thought leadership piece often seems like a Herculean task.
As a former in-house content writer and strategist for a professional services firm, I’ve had a lot of experience crafting thought leadership on behalf of business leaders – often turning a handful of bullet points into a fully-developed article that neatly encapsulates business values and matches brand voice – such as the example below:
In addition to directly authoring thought leadership pieces, I’ve also served as an editor and project manager for other thought leadership writers. Although this is a more hands-off approach on my part, for writers who wish to take a more active role in their work, I can still help them out by building a production schedule, organizing a writers’ room, helping co-authors reach consensus, and editing the final deliverable to ensure tonal consistency. For an example of this kind of work, take a look at the article below: